Big companies have a stupid problem.
They publish links. Lots of links. In documentation, training material, presentations, support articles, QR codes, emails, videos and probably a hundred other places.
Then they move things.
Microsoft has a nice solution to this: aka.ms.
Instead of publishing the real URL for something, Microsoft can publish aka.ms/something. The real thing can move ten times and the published link doesn’t have to change. Microsoft just changes where the alias points.
Of course, that means Microsoft has to run the infrastructure behind aka.ms: redirects, administration, permissions, availability, security, auditing and all the other boring stuff that turns a clever little redirect into an enterprise service.
And every sufficiently large company has essentially the same problem.
So here’s the idea:
Buy .aka.
Then sell companies their permanent public namespace.
ibm.aka/cloud
adobe.aka/photoshop
openai.aka/api
The customer gets the name and the service behind it. They don’t need to find a cute short domain, build a redirect service, secure it, administer it or keep it running forever. You do all of that once and sell it to everybody.
This isn’t really a URL shortener.
The web gives everything an address. What it doesn’t give organizations is a permanent name.
That’s what you’re selling.
Applying for a top-level domain is expensive. Running one is not trivial. Building enterprise infrastructure and selling it to giant companies is definitely not trivial.
Which is why I’m giving you the idea instead of doing it myself.
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It’ll be interesting to see if this ends up going anywheres for somebody.